JANE CHUNG ANOTHER TOMORROW FULL

In designer Mara HoffmanвЂ™s first flagship store, youвЂ™ll find an assembly of plant life that rivals any ready-to-wear collection. вЂњI find a store to be a wonderful design opportunity and challenge because it needs to express a coherent story, while welcoming a far wider range of humans to engage in a somewhat specific set of experiences that need to be functional and pleasurable,вЂќ adds Barboni Hallik, noting the goal of the store is to both inspire and to tell a story. These boutiques allow founders, specifically those in possession of a direct-to-consumer storefront, to say a bit more about themselves without using any words at all.

The books are also ours, from The Whole Earth Catalogue, a deep personal reference of mine from childhood, to Vivane Sassen, a huge inspiration for Jane, to books on climate science, indigenous architecture, and work authored by a number of women we have profiled through our Women For Tomorrow series.вЂќ вЂњThe art is a combination of our personal collections,вЂќ explaions founder and CEO Vanessa Barboni Hallik, вЂњthe art includes the first major piece of photography I bought myself in my 20вЂ™s, Alessandra Sanguinetti's The Necklace, as well as a number of Jane вЂ™s own framed editions from artist Wolfgang TillmansвЂ™ Neue Welt portfolio. Other interior features include tiles by CerГЎmica Suro, Arabescato marble, and a custom, ornamental glass staircase.вЂќДЄrt, a form of creative expression not far off from fashion, is often a primary concern, as is the case with sustainably-minded Another TomorrowвЂ™s West Village location. вЂњWe look for luxurious finishes and-when not custom-furniture by designers like Bertoia and Frank Gehry. вЂњThe boldest design moves are in museum-quality art pieces and sculptures by the likes of Jose DГЎvila, Ugo Rondinone, Tony Tasset, Ryan Nord Kitchen, Aaron Curry, Rainer Judd, and many more,вЂќ says president and COO Anne Wallach. Before shoppers even cross its threshold, they are greeted by kinetic, wind-powered sculpture Lucea, commissioned from artist Anthony Howe.Д«eyond their sartorial offerings (the likes of which range from Dries Van Noten to Saint Laurent to Erdem), the goal of the design process can be summed up as an effort not to overshadow but instead to complement or frame the fashion. In the vein of museum-like artefacts, the foot traffic on DallasвЂ™ Main Street (in Dallas, Texas) might believe theyвЂ™ve stumbled upon an art gallery rather than a fashion boutique when they pass multi-brand retailer Forty Five Ten. So it seems only fitting that the designer display these passions in her store, likening the space more to a museum or at least a creative experience than merely a transactional atmosphere. вЂњNature always offers the most breathtaking beauty that human eyes can see,вЂќ Hearst said in her show notes. This love affair with minerals and stones even led to the discovery of icon and American art dealer Hester Diamond, who wielded significant influence over HearstвЂ™s Spring вЂ22 collection.

The proof of which lies in her designs where youвЂ™ll find belts adorned with sliced agate and crystal embellished sheath dresses. From my vantage point, the collection serves as a sort of portal into HearstвЂ™s mind and creative process, sometimes even more so than the fashion itself.

Ragged or smooth, clear or opaque, large or small. A reflection of the latter half of the rainbow, each mineral is completely unique from its counterparts.

JANE CHUNG ANOTHER TOMORROW FULL

Though always stunning, itвЂ™s not the clothes that catch my eye, but the glittering collection of crystals that perch open on a front table in full view of the street. As a resident of the Upper East Side, a stroll down Madison Avenue always prompts me to stop and stare in front of the Gabriela Hearst flagship store.

Jane chung another tomorrow